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With the launch of North Dakota’s new tourism campaign earlier this week, came distinct attention around one ad. The ad, which depicted a girls-night out on the town, caused a bit of a social media stir yesterday when it became widely shared and commented on.

We support North Dakota Tourism’s efforts to promote our state’s nightlife and fun atmosphere and think their response is worth reading:

Sometimes even the best, well-intentionedĀ things can be misinterpreted. It is the beauty of us all having our own opinion. As an Ambassador of North Dakota, whether you like the ad or not, I know we can all agree that North Dakota is still a fun place to have an evening out.

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